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Update: The Launch of America’s Next Great Watch Company

April 6, 2018

Dear Readers,

It’s been awhile. Sorry.

There have been times where I’ve thought about shutting this blog down, but then I look at the readership numbers. It’s fun to see how many visitors come to this blog many years later. We’re glad you continue to come back and hope you enjoy reading our musings. Thank you.

Diefendorff Watches Logo
The logo of Diefendorff, America’s next great watch company.

Still, life moves on. So have we. We’re no longer doing consulting through Do Well Do Good (sorry for any broken links that remain), but I am still consulting through my new practice.  But perhaps more interestingly, I’ve also started a new venture – Diefendorff, America’s next great watch company.

At Diefendorff, I’m applying all that I’ve learned in the CSR / sustainability space to a new brand, a new company. It’s going to be a journey for sure and I’ll actually blog about it on the company’s blog: Do Well, Better.

So, take a look and drop me a note to let me know what you think.

All the best,



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