Posts from the ‘Opinion’ Category

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  • Defining Sustainability
  • Defining Corporate Social Responsibility
  • Defining Cause Branding
  • Defining Cause-Marketing
  • The Democratization of Corporate Philanthropy
  • In Defense of the Happy Meal
  • Review: Micro-volunteering
  • The Parents of CSR: Nike and Kathie Lee Gifford
  • A Tale Of Two CEOs: BP vs. Massey, Part II, Don Blankenship Of Massey
  • A Tale of Two CEOs (in two parts): Points on the CSO Spectrum – Part 1

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• Twitter Updates by the Editor

  • Listening to Kashmir > Led Zeppelin > Unlike Stairway, I never get tired of hearing this song.[END]1 hour ago
  • What makes a "good company?" Share your opinion in a 6 question survey: http://bit.ly/cFoAda #philanthropy #csr #causemarketing[END]1 hour ago
  • Take our 6 question flash poll on #causemarketing and identifying "good companies" http://bit.ly/cFoAda #csr #philanthroopy[END]2 hours ago
  • Fascinating lecture on essentially #causemarketing - I don't agree w/him, but it's a good conversation 2have http://bit.ly/d846AS[END]3 hours ago
  • The Case for $320,000 Kindergarten Teachers - Yahoo! Finance http://yhoo.it/cfTuwu[END]3 hours ago

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