Comments on: Faring for Fairer Trade – PART 3 http://citizenpolity.com/2010/01/07/faring-for-fairer-trade/ Mon, 26 Jul 2010 14:18:11 +0000 hourly 1 http://wordpress.com/ By: Michael http://citizenpolity.com/2010/01/07/faring-for-fairer-trade/#comment-39 Michael Sat, 09 Jan 2010 17:35:03 +0000 http://citizenpolity.com/?p=381#comment-39 So then, how much are you making per pound, Mr. Watts? You claim transparency but you don't back it up. Show us how much you sell La Maravilla for and breakdown the profits made by each player in the supply chain, including Intellgentcia. That would be transparent. I don't take issue with your "model", but calling it "direct" is misleading. Claiming it is "transparent" is misleading. And, last time I checked, 3 years is not "long-term". There is a disconnect between your ideals and your marketing. Keep up the good work, but back off on the marketing hype. Before you know it, you'll be another Transfair. So then, how much are you making per pound, Mr. Watts? You claim transparency but you don’t back it up. Show us how much you sell La Maravilla for and breakdown the profits made by each player in the supply chain, including Intellgentcia. That would be transparent.

I don’t take issue with your “model”, but calling it “direct” is misleading. Claiming it is “transparent” is misleading. And, last time I checked, 3 years is not “long-term”. There is a disconnect between your ideals and your marketing.

Keep up the good work, but back off on the marketing hype. Before you know it, you’ll be another Transfair.

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